You may read an excerpt from Chapter One at
<http://www.press.uchicago.edu/Misc/Chicago/259919.html>
THE CONQUEST OF COOL is a new take on the Sixties, a re-juggling of
the icons, an overturning of the shibboleths. Frank takes a sharp
look at the business culture of the 1960s and its relationship to the
counterculture of the Sixties. Todd Gitlin called the book "a
forceful and convincing demonstration of the cunning of
commercialism. Advertisers knew what was hip before hippie
entrepreneurs, and this story, told here with verve and lucidity, is
well worth the attention of all serious readers."
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Dean Blobaum
The University of Chicago Press
dblobaum@press.uchicago.edu
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