Toyota Celica

James Mulholland (jsm5q@faraday.clas.Virginia.EDU)
Thu, 20 Feb 1997 00:49:55 -0500

I'm not sure if anyone wants to hear more about it, but I was thinking about
what Matt Kirschenbaum said about the poeticism of a phrase such as Toyota
Celica, the way it can be felt, and am a big believer in the construction of
new poetries from this type of language, the way that these brand names,
like commodities provide pleasure in that they can be recast and used in
unintended ways. But still, at some fundamental level, someone owns this
langauge, and it is considered as such from the very beginning. Structures
are in place to make sure we know this. So you don't use Toyota Celica or
you get your ass sued, you don't get to call a novel Panasonic.

James Mulholland