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Denim Apparel Gr0up Inc. (DPGP)
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Before we start with the profile of DPGP we would like to mention something very important: There is a Big PR Campaign starting on Monday. And it will go all week so it would be best to get in NOW
About the company
The Denim Apparel Gr0up (DPGP) is a Company dedicated to the "roll -- up" of the premium denim and sportswear business. With the goal of acquiring apparel companies that are currently doing sales in the 2 -- 5 millon dollar range with the potential to grow in excess of 10 million in sales. It is the ultimate goal of the Denim Apparel Group to grow to greater than 50 milli0n in sales within a three year period.
Huge News
Denim Apparel Group to Open Five Retail Stores
Monday April 10, 9:15 am ET
CHICAGO, April 10 /PRNewswire-FirstCall/ -- Denim Apparel Group (OTC: DPGP - News) plans to open five Moonlight Graham stores over the next six months.
With the newly remolded store on Melrose in Los Angles now open, Denim Apparel Group has signed a lease in Chicago's Lincoln Park area on Armitage Avenue and has leases pending or in negotiation at Sawgrass Mills, Ft. Lauderdale, FL, Thompson Street in New York City, near New York University and Boston's Newbury Street Shopping district.
Eric Joffe: CEO Denim Apparel Group says, "One of the great opportunities in the acquisition of Moonlight Graham was to roll out the retail store concept across America and take one of the great brand secrets in America and Turn Moonlight Graham into a well known brand synonymous with American retro- kitsch pop culture. With these store openings in major markets we are on our way to achieving that goal."
Denim Apparel Gr0up (DPGP - News) announces its agreement with Global Media Fund that will provide Denim Apparel Gr0up with a comprehensive $5 million nationwide product exposure campaign. The media campaign will consist of a combination of both radio and print features. Global in conjunction with Denim Apparel Gr0up will develop the featured articles to brand and promote the Company's clothing and apparel lines (Moonlight Graham Inc.). This content will be distributed through 10,250 daily and weekly newspapers, attained through GMF cultivated relationships developed over the past 20 years. The program also calls for nationally syndicated radio features that will promote the entire Denim Apparel Gr0up product lines. The radio features will be read by radio professionals and sent to over 6,600 radio stations across the US. It is expected that once the media campaign is launched, the print campaign will reach an audience of 126 mi||i)n readers monthly, for 12 months, while the radio campaign will reach 450 mil
lion listeners monthly for the twelve months. The approximate equivalent advertising value for this advertising is in excess of 6.57 Mi||i0n d0||ars in print advertising value.
Received on Tue Apr 11 2006 - 07:01:42 EDT
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