21.412 new on WWW: Ubiquity 8.49

               Humanist Discussion Group, Vol. 21, No. 412.
       Centre for Computing in the Humanities, King's College London
  www.kcl.ac.uk/schools/humanities/cch/research/publications/humanist.html
                        www.princeton.edu/humanist/
                     Submit to: humanist_at_princeton.edu

         Date: Wed, 12 Dec 2007 08:06:02 +0000
         From: ubiquity <ubiquity_at_HQ.ACM.ORG>
         Subject: UBIQUITY 8.49

This Week in Ubiquity:

Volume 8, Issue 49

December 11, 2007 -- December 17, 2007

Techniques of Persuasive Communication: Old Wisdom in a New Package

Information science and technology professionals
should be familiar with all the important laws of
communication, and our old friend Phil Yaffe has
devised an important new one which he modestly
calls Yaffe's Law: "If you give people what they
want first, then they are likely to accept
anything else you want them to have. If you give
them what you want first, chances are they won't accept anything at all."

See: <http://www.acm.org/ubiquity/views/v8i49_yaffe.html>
Received on Wed Dec 12 2007 - 03:44:59 EST