21.010 new publication: "ILLOGIC OF SENSE: THE GREGORY L. ULMER REMIX"

                Humanist Discussion Group, Vol. 21, No. 10.
       Centre for Computing in the Humanities, King's College London
  www.kcl.ac.uk/schools/humanities/cch/research/publications/humanist.html
                        www.princeton.edu/humanist/
                     Submit to: humanist_at_princeton.edu

         Date: Thu, 10 May 2007 16:14:46 +0100
         From: Adrian Miles <adrian.miles_at_rmit.edu.au>
         Subject: book announcement

ALT-X PRESS LAUNCHES "ILLOGIC OF SENSE: THE GREGORY L. ULMER REMIX"
AS THE LATEST ADDITION TO ITS INFLUENTIAL EBOOK SERIES

BOULDER, Colorado, May 10, 2007 --The Alt-X Online Network, a space
"where the digerati meet the literati" and on the Internet since
1993, announces the release of a new Alt-X Press ebook entitled
"Illogic of Sense: The Gregory Ulmer Remix" edited by Darren Tofts
and Lisa Gye, and designed by artist Joel Swanson of hippocrit.com.

Illogic of Sense: The Gregory L. Ulmer Remix
Edited by Darren Tofts and Lisa Gye
Design by Joel Swanson
http://www.altx.com/ebooks/ulmer.html

Contributors include Niall Lucy, Jon McKenzie, Linda Marie Walker,
Craig Saper, Rowan Wilken, Marcel O'Gorman, Teri Hoskin, and Michael
Jarrett, with an introduction by editors Tofts and Gye.

"Illogic of Sense: The Gregory L. Ulmer Remix" is an exciting new
ebook publication that employs theorist Gregory Ulmer's invocation to
invent new forms of electronic writing. As the ebook's editors,
Darren Tofts and Lisa Gye, write in their brilliant introduction,
"Ulmer has been at the forefront of thinking about new cultural
formations as the paradigm of literacy converges with digital
culture." Ulmer's work has been central to contemporary thinking on
the future of writing and his international presence as one of the
leading figures in media arts discourse has influenced a multitude of
disciplines from electronic literature and Internet art to critical
theory, communications studies, and art history. The ebook features a
diverse group of artists, theorists, and creative writers who develop
new forms of hybridized "digital rhetoric." Their inventive and
audacious experiments take advantage of recent developments in the
field of new media studies, and as part of Alt-X's mission to
participate in the creative commons provided by the Web, are
available for free download.

This provocative collection of multi-tracked writing puts into play
many of Ulmer's breakthrough theories summed up in his most
recognized hot-button terms: applied grammatology, heuretics,
post(e)-pedagogy, textshop, mystory, and choragraphy. Encouraged by
the example of Ulmer's own hyperrhetorical writing style, the authors
incorporate collaged imagery, mp3 soundtracks, and QuickTime movies
into their innovative multimedia mix while exploring how these same
extensions of "writerly performance" explode the false barrier
between academic discourse and spontaneous poetics, narrative and
rhetoric, and autobiography and fiction. Positing an "illogic of
sense" to reclaim what Ulmer calls an "anticipatory consciousness,"
designed to utilize the force of intuition as a way to invent
emergent forms of knowledge, this grouping of hypermedia texts
showcase how interdisciplinary writers can remix the methodological
approach of an avant-garde philosophy propelled by Ulmer, one that
prioritizes an ongoing process of discovery and media arts assemblage.

The ebook is beautifully designed by artist Joel Swanson of
hippocrit.com, who crosses his visionary design sensibility with
state of the art technology to produce an original work of ebook-art
that many will view as finally fulfilling the long-promised potential
of online publishing to use stimulating visual arrangement, media
hybridization, and typographical ingenuity to blur the distinction
between publication, exhibition, and design performance.

"Simultaneously celebrating and expanding on the writing performances
located in Gregory Ulmer's rich oeuvre of totally remixable source
material, the collection of essays in 'Illogic of Sense' adhere to an
experiential approach to creative/critical writing and in so doing
teach us how to write a theory of poetics that will help us invent a
new field of study that I would call interdisciplinary digital
humanities." - Mark Amerika, series editor, Alt-X Press; author of
"META/DATA: A Digital Poetics" (MIT Press, 2007)

You can download "Illogic of Sense: The Gregory L. Ulmer Remix" ebook
as well as other Alt-X ebooks for free at http://www.altx.com/ebooks/

-- 
cheers
Adrian Miles
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