Humanist Discussion Group, Vol. 14, No. 525.
Centre for Computing in the Humanities, King's College London
<http://www.princeton.edu/~mccarty/humanist/>
<http://www.kcl.ac.uk/humanities/cch/humanist/>
Date: Thu, 30 Nov 2000 20:19:35 +0000
From: "David L. Gants" <dgants@english.uga.edu>
Subject: Announcement of Coca Cola Collection In American Memory
>> From: Danna Bell-Russel <dbell@loc.gov>
Good afternoon,
This announcement is being sent to a number of lists. Please accept our
apologies for duplicate posts.
The Coca-Cola Company Donates 50 Years of Television Commercials Reflecting
World Culture To the Library of Congress
20,000 Ads Are Largest Gift of Corporate Archives in Library's History
The Library of Congress today announced that The Coca-Cola Company which is
celebrating its 50th anniversary of television advertising, is donating its
entire collection of historic television commercials as part of the
Library's Bicentennial Gifts to the Nation program. The donation, which
will eventually exceed 20,000 television ads, represents the largest
donation of corporate advertising in the Library's 200-year history.
The Coca-Cola gift reflects five decades of local cultures around the world
and will provide an extraordinary resource to researchers and historians
of popular culture. The collection will be cataloged and digitized and
eventually made accessible online. The gift will be conveyed to the Library
over the next three to five years. The collection will cover the early
1950s to the present and will include both U.S. and international ads, from
the Company's portfolio of brands.
Beginning November 29 a preview of the collection featuring historical
information and images of Coca-Cola television advertising will be found on
the American Memory at <http://memory.loc.gov/ammem/ccmphtml/> This
preview presents a variety of television advertisements, never-broadcast
outtakes, and experimental footage reflecting the historical development of
television advertising for a major commercial product. Also included within
the special presentations are a time line of television advertising and
information about the history of Coca Cola Advertising. Users will also
find a biography of Dr. John S. Pemberton, the inventor of Coca-Cola. A
highlight of the collection is a compilation of outtakes from the famous
"Hilltop" commercial of 1971, showing various scenes and actors that did
not appear in the final version. Other spots include "Mean Joe Greene" (a
television commercial that was so popular it spurred its own made-for-TV
movie), the first "Polar Bear" spot, some experimental color television ads
from 1964, some early black-and-white ads from The D'Arcy Agency in 1953
and contemporary international ads from Malaysia, Tunisia and Japan.
Please direct any questions to ndlpcoll@loc.gov
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