4.0444 Trademarks (2/23)
Elaine Brennan & Allen Renear (EDITORS@BROWNVM.BITNET)
Thu, 30 Aug 90 23:21:00 EDT
Humanist Discussion Group, Vol. 4, No. 0444. Thursday, 30 Aug 1990.
(1) Date: Thu, 30 Aug 1990 16:52 IST (13 lines)
From: Marc Bregman <HPUBM@HUJIVM1>
Subject: Re: 4.0435 Trademark Neologisms (3/49)
(2) Date: Wed, 29 Aug 90 22:18:09 PDT (10 lines)
From: STEVEC@FHCRCVM
Subject: trademarks - coke
(1) --------------------------------------------------------------------
Date: Thu, 30 Aug 1990 16:52 IST
From: Marc Bregman <HPUBM@HUJIVM1>
Subject: Re: 4.0435 Trademark Neologisms (3/49)
My Israeli-born wife tells me that in her childhood in Jerusalem any
animated film (what we Americans called a "cartoon") was known as
"a Mickey Mouse" -- yes even if it featured Donald Duck!
Also an interesting "reverse" example of a Generic becoming a Brand
Name is "Jeep" which began -- so we are told by Webster -- as G[eneral]
P[urpose] (Vehicle) in use by the US Army in the Second World War.
Marc Bregman, Hebrew Union College, Jerusalem [HPUBM AT HUJIVM1]
(2) --------------------------------------------------------------15----
Date: Wed, 29 Aug 90 22:18:09 PDT
From: STEVEC@FHCRCVM
Subject: trademarks - coke
The restaurant question "Is Pepsi okay?" is to avoid lawsuits. If one
orders Coke and is served Pepsi big trouble can result. There are
actually people who go to restuarants for the pop companies
and order Coke and check that Coke is actually served. So this is more
an example of awareness of lawsuits (truth in advtizing) than a change
in common usage, although it is perhaps forcing a change in common usage.